'Marketing in British banking, 1945-80' in R S Tedlow & G Jones (eds), Rise and Fall of Mass Marketing
Details:
- Author(s) Ackrill, Margaret
- Publication type Chapter
- Year published 1993
- Pages pp150-61
- Publisher Routledge
- Place Published London
Topics:
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Charts and explains the development, from a very low level, of marketing, and the often hesitant and passive strategies used, by British retail banks, 1945 to 1980