'Lipton' in P Mathias, Retailing Revolution. A history of multiple retailing in the food trades based upon the Allied Suppliers Group
Details:
- Author(s) Mathias, Peter
- Publication type Chapter
- Year published 1967
- Pages pp96-124
- Publisher Longman Green & Co
- Place Published London
Topics:
- Name Marketing inc brand & product development, distribution, etc
- Name Advertising
- Name Acquisition, takeover, merger, etc, activity exc competition issues
- Name Management practices
- Name Vertical integration [currently subject to editing]
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Detailed and scholarly account of the business from its inception to its acquisition in the 1920s by Van den Berghs Ltd / Home & Colonial Ltd. Its subsequent history is covered in other chapters. Includes much on retailing and other commodity and food processing interests - tea production, meat processing, jam production, wine & spirit bottling, etc. Much re acquisitions, marketing, advertising, etc. Has sections: 'The drive to a national market'; 'Expansion and diversifying'; 'Advertising'; 'Meat packing in the United States'; '1898 - incorporation'; 'Distractions and difficulties, 1898-1914'; 'Recovery, 1916-23'