'Business career of William Morris' in L Parry (ed), William Morris. Art and Kelmscott

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  • Name Marketing inc brand & product development, distribution, etc

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Notes:

Deals primarily with the firm of Morris, Marshall, Faulkner & Co, its functions, performance, dissolution and reforming as Morris & Co, marketing strategy, West End showroom, etc. Also touches on Kelmscott Press and, very briefly, Devonshire Great Consolidated Trading Co Ltd