Brewing, Beer, Pubs. A global perspective
Details:
- Author(s) Cabras, Ignazio, David Higgins & David Preece
- Publication type Monograph
- Year published 2016
- Pages 326pp
- Publisher Palgrave Macmillan
- Place Published Basingstoke
Topics:
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Collection of 15 essays 'addressing a range of contemporary issues and challenges in a key sector of the global economy - the beer industry'. Provided by contributors from a variety of disciplines and countries including business historians but hardly has any business history perspectives. Structured in three parts: 1] 'Globalisation, marketing and trade in the brewing industry'; 2] 'Developments in regional brewing and beer markets'; 3] 'Pubs, people, places'. The latter has a distinct British perspective considering, inter alia, the pub and the social environment and local community cohesion