British Rail Designed, 1948-1997

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  • Name Design issues
  • Name Marketing inc brand & product development, distribution, etc

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Considers design and its role in marketing / branding of British Rail from its origins as a nationalised entity in 1948. Covers failures as well as successes. Deals with aspects such as station architecture / lettering / rolling stock / uniforms / publicity material / tickets / etc. Chapters include: 'Britain buys a railway - branding the network and making trains, 1948-55'; 'Where people meet trains - British Railways station architecture, 1948-85'; 'Prime movers - the Design Panel, 1956-60'; 'Design researched, 1960-81'; 'The new look - design diversity and privatisation, 1982-97'. The writer is a specialist on design, architecture and culture especially regarding transport systems