Retailing and the Language of Goods, 1550-1820
Details:
- Author(s) Cox, Nancy
- Publication type Monograph
- Year published 2015
- Pages
- Publisher Ashgate Publishing
- Place Published Farnham
Topics:
- Name Consumption, consumerism & associated ethics
- Name Marketing inc brand & product development, distribution, etc
- Name Information: distribution & use
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Scholarly work exploring 'the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood'. Structure in two parts, one dealing with labels and mercantile language, and the other dealing with descriptors used in marketing goods. Chapters include: Part 1] 'The language of trade': 'The relationship between labels and their objects' / 'Early dictionaries and the language of trade and industry' / 'The approach to trade and industry in early modern encyclopædias' / 'The translation of new commodities'; Interlude - 'Two case studies - the potato, tea'; Part 2] 'Things beyond their materiality': 'Deception and misconception in the production of food and drink'; 'Choice and no choice for the poor'; 'Small luxuries for ordinary people'; 'Love and marriage in the market'