Cadbury and the rise of the supermarket. Innovation in marketing, 1953–1975
Details:
- Author(s) Bailey, Adrian R, & Andrew Alexander
- Publication type Periodical article
- Year published 2019
- Pages pp659-80
Topics:
- Name Marketing inc brand & product development, distribution, etc
- Name Small businesses
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Deals with the development of manufacturer / retailer relationships in the early age of the supermarket using Cadbury as a case study, considering in particular the effects on its marketing strategies and on its relations with small retailers and other manufacturers