History of Cadbury
Details:
- Author(s) Wordsworth, Diane
- Publication type Monograph
- Year published 2018
- Pages 164pp; illus
- Publisher Pen & Sword History
- Place Published Barnsley
Topics:
- Name Advertising
- Name Worker / employee welfare inc working conditions, compensation, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
A history of Cadbury with a strong focus on its 'social impact' since its inception, both within the business and in the wider community. Popular account written by a broadcast journalist. Has 18 short chapters which include: 'Advertising and packaging'; 'Education and training'; 'Sport and recreation'; 'Worker welfare'; 'Pensions and savings'; 'Bournville - a new garden city'; 'Cadbury and the slave trade'; 'Works magazines and corporate communications'