'Selling the "illusion" of the brand. W & A Gilbey' in T Hands, Drinking in Victorian and Edwardian Britain. Beyond the spectre of the drunkard
Details:
- Author(s) Hands, Thorna
- Publication type Chapter
- Year published 2018
- Pages pp85-91
- Publisher Palgrave Macmillan
- Place Published Basingstoke
Topics:
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Describes the introduction of a branding policy by Gilbey in late 19th century