'North American influence on food manufacturing in Britain, 1880-1939' in Y Segers, J Bieleman & E Buyst (eds), Exploring the Food Chain. Food production and food processing in Western Europe, 1850-1990
Details:
- Author(s) Collins, E J T
- Publication type Chapter
- Year published 2009
- Pages pp153-75
- Publisher Brepols
Topics:
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Traces the development of food processing industries in USA; the arrival of US multinational businesses in the UK, especially interwar; their progression from selling organisations to direct manufacturing; their underlying strategy; examination in particular of breakfast cereals and canning businesses; impact of US methods of marketing, promotion, advertising, etc