'Markets, consumers and the state. The uses of market research in government and in the public sector in Britain, 1925-1955' in H Berghoff et al (ed), Rise of Marketing and Market Research
Details:
- Author(s) Schwarzkopf, Stefan
- Publication type Chapter
- Year published 2012
- Pages pp171-92
- Publisher Palgrave Macmillan
- Place Published New York NY
Topics:
- Name Marketing inc brand & product development, distribution, etc
- Name Consumption, consumerism & associated ethics
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Shows how 'market and consumer research methods developed in the realm of state and public administration. ... I argue [that] the British state, government and public sector in general increasingly took on managerial functions and therefore provided an important breeding ground for the development of methods to observe markets and to measure and interpret consumer behaviour'