'The big three. Competition, management and marketing in the British motor industry, 1922-39' in B Supple (ed), Essays in British Business History. The development of the firm
Details:
- Author(s) Church, Roy, & M Miller
- Publication type Chapter
- Year published 1977
- Pages pp163-86
- Publisher Clarendon Press
- Place Published Oxford
Topics:
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
'The purpose of this chapter will be to define and assess entrepreneurial responses to conditions and opportunities that existed between the wars' - rising middle class and overseas demand especially for lower value cars, and improved efficiency derived from mass production methods. Charts and compares the responses of the three leading manufacturers - Ford Motor Co Ltd, Morris Motors Ltd and Austin Motor Co Ltd - in terms of marketing strategies, pricing, product differentiation, etc, etc