'American multinationals in British retailing, 1850-1962. Performance and identity' in H Bonin & F de Goey (eds), American Firms in Europe, 1886-1980. Strategy, identity, perception and performance
Details:
- Author(s) Godley, Andrew
- Publication type Chapter
- Year published 2009
- Pages pp299-319
- Publisher DROZ
- Place Published Geneva
Topics:
- Name Multinational cos exc free standing & general trading cos
Countries:
- United States
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Part of a study dealing with US investment in Denmark, France, Germany, Italy, Netherlands, Russia, Spain, Switzerland and UK focusing on strategies; structures and identities; performance; perception of US investors in host countries; etc. Describes USA foreign direct investment in UK retailing; the relative performance of American entrants; their strategic behaviour; the experience of the two unambiguously successful ones in case studies of Woolworth and Singer and in particular the process of their Anglicization. Has sections: 'Mapping the performance of American multinationals in British retailing' - food, clothing, confectionery / tobacconists / newsagents, other; 'Entry strategies and the British retail environment'; 'The case of Singer'; 'The case of Woolworth's'