'The chicken, the factory farm and the supermarket. The emergence of the modern poultry industry in Britain' in R Horowitz & W Belasco (eds), Food Chains. Provisioning from farmyard to shopping cart

Details:

Author(s) Godley, Andrew, & Bridget Williams
Publication type Chapter
Year published 2009
Pages pp47-61
Publisher Pennsylvania University Press
Place Published Philadelphia PA

Topics:

Name Innovation, diffusion & invention, inc technology & products

Countries:

Library:

Name British Library
City London
County Greater London
Country England
Postcode NW1 2DB
Visit British Library's website

Groups:

Notes:

Describes the emergence of the modern British poultry industry from the 1950s and notably in it the role of innovative leading retailers, notably Sainsburys, working alongside a small group of entrepreneurial poultry farmers. Describes the model adopted, the mechanics of its operation, the coordinating role of retailers, differences between the UK and USA industries, etc