'Commerce and the commodity. Graphic display and selling new consumer goods in eighteenth century England' in D Ormrod & M North (eds), Art Markets in Europe, 1400-1800
Details:
- Author(s) Berg, Maxine, & Helen Clifford
- Publication type Chapter
- Year published 1998
- Pages pp187-200
- Publisher Ashgate Publishing
- Place Published Aldershot
Topics:
- Name Consumption, consumerism & associated ethics
- Name Marketing inc brand & product development, distribution, etc
- Name Advertising
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
'Addresses the use made of print and graphic culture, especially in the form of trade cards and trade catalogues, to advertise new as well as older commodities'. Focuses especially on the 'middling orders', as opposed to the elite, and how they 'were convinced to want and then to buy' semi luxury goods. Has sections: 'Advertising luxury and desire'; 'Print culture, graphic culture and the public sphere'; 'New consumer goods and graphic display'; 'Trade cards, their images and audience'; 'Trade catalogues'