Coming of the Mass Market, 1850-1914
Details:
- Author(s) Fraser, W Hamish
- Publication type Monograph
- Year published 1981
- Pages 268pp; illus
- Publisher Macmillan
- Place Published London
Topics:
- Name Consumption, consumerism & associated ethics
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Scholarly account dealing with demand and supply aspects of the arrival of the mass market, 1850s to c1914. In three parts; viz: 1] 'Growth of demand' - resulting from an emerging income surplus of households which for the first time permitted choice in purchasing - food, shelter, clothing, luxuries; 2] 'Stimulation of demand' - dealing with adjustments in distribution of goods needed to cater for this demand, notably retail development, advertising, credit; 3] 'Demand satisfied' - dealing with corresponding changes in manufacturing and services, in terms of technology, organisation and products, in order to create the goods now demanded - especially food, wearing apparel, furniture, household goods, leisure, etc