'Best practice marketing of food and health drinks in Britain, 1930-70' in G Jones & N J Morgan (eds), Adding Value. Brands and marketing in food and drink

Details:

Author(s) Corley, T A B
Publication type Chapter
Year published 1994
Pages pp215-36
Publisher Routledge
Place Published London

Topics:

Name Marketing inc brand & product development, distribution, etc
Name Advertising

Countries:

Library:

Name British Library
City London
County Greater London
Country England
Postcode NW1 2DB
Visit British Library's website

Groups:

Notes:

Investigates the marketing strategies of British food and health drink manufacturers, 1930-70, to discover many examples of effective marketing throughout the period and to challenge the view that British manufacturers suffered from marketing strategies relative, say, to USA multinationals. Notably assesses their activities through advertising expenditure