The Advertising Age. Encyclopedia of advertising
Details:
- Author(s) McDonough, John, et al (eds)
- Publication type Monograph
- Year published 2003
- Pages 3 vols; illus
- Publisher Fitzroy Dearborn
- Place Published New York NY
Topics:
- Name Advertising
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Scholarly publication. A bias in favour of USA but with many entries - some fairly extensive - touching on UK [pp1585-94]; UK connected agencies, eg WPP Group and Martin Sorrell [pp1453-5, 1668-9], J Walter Thompson [pp1530-7], Saachi & Saachi [pp1387-90], Ogilvy & Mather, etc; and their important customers - eg Unilever, British Telecom, British Airways, Cadbury Brothers, Schweppes, etc, etc