A Touch of Class. The story of Austin Reed
Details:
- Author(s) Ritchie, Berry
- Publication type Monograph
- Year published 1990
- Pages 144pp; illus
- Publisher James & James Publishers Ltd
- Place Published London
Topics:
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Commissioned narrative history by a corporate history writer. A focus is the evolution of men's fashion in the 20th century. Illustrated with much marketing material. Chapters include: 'From Reading to the City'; 'Making friends of customers'; 'A very demanding man'; 'Regent Street and the 'new tailoring'; 'Modern man'; 'Just part of the Austin Reed service'; 'Down to the sea in shops'; ''Men before money'. The Second World War'; 'To those of you who follow'; 'A cue for change'; 'New options for women'; 'Response to a changing climate'