'Novelty, give us novelty. London agents and northern manufacturers' in M Berg (ed), Markets and Manufacture in Early Industrial Europe

Details:

Author(s) Kusamitsu, Toshio
Publication type Chapter
Year published 1991
Pages pp114-38
Publisher Routledge
Place Published London

Topics:

Name Consumption, consumerism & associated ethics
Name Marketing inc brand & product development, distribution, etc
Name Design issues

Countries:

Library:

Name British Library
City London
County Greater London
Country England
Postcode NW1 2DB
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Groups:

Notes:

Deals with fashion / design in prompting consumer demand and the nature of the interaction of the manufacturer and the merchant in responding to this and capitalising upon it. Considers this in the context of cloth printing, notably in West Yorkshire in early 19th century. Has sections: 'Fashion and economic history'; 'Novelty'; 'The merchant and the growth of the market'; 'Marketing and the selection of patterns'; 'Seasonality'