'British sport transformed. Sport, business and the media since 1960' in R Coopey & P Lyth (eds), Business in Britain in the Twentieth Century
Details:
- Author(s) Porter, Dilwyn
- Publication type Chapter
- Year published 2009
- Pages pp330-55
- Publisher Oxford University Press
- Place Published Oxford
Topics:
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Considers the changing relationship between sport and business and the media since 1960s as sport institutions abandoned a 'amateur, anti commercial ethos' thereby removing 'many of the constraints that had inhibited the development of sports business' and paving the way to two vital external influences embodied in business sponsorship and the media, notably television. Arranged in two sections - 'Opening up - British sport in the 1960s' and 'Agents of transformation - business sponsorship and the media'