'Marketing the cinematographe in Britain' in Christopher Williams (ed), Cinema. The beginnings and the future
Details:
- Author(s) Brown, Richard
- Publication type Chapter
- Year published 1996
- Pages pp63-71
- Publisher University of Westminster Press
- Place Published London
Topics:
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Describes the marketing strategy adopted by the Lumiere family in marketing their cinematographe camera in Britain in late 1890s