Victorian Publishing. The economics of book production for a mass market, 1836-1916

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Scholarly account by an historian of publishing. Using the book production records of 12 leading publishing houses, interprets broad trends in book publishing - growth, diversity, export trade, market in UK provinces, technology, business practice of literary publishing, etc. Considers in particular the fiction market and education market and the relationship of the two. Chapters include: 'Growth of the mass market in books'; 'Trends in book production costs'; 'Looking after the bottom line'; 'Educational publishing'; 'Publishing strategies for a mass market' being a case study of Chatto & Windus. In an appendix provides profiles of leading firms referred to in the book including: George Bell & Sons; William Blackwood & Sons; Chatto & Windus; William Clowes & Sons; T & A Constable; Oliver & Boyd; Macmillan & Co. Another appendix includes substantial tables of statistics