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W D & H O Wills and the Development of the UK Tobacco Industry, 1786-1965

Details:

  • Author(s) Alford, B W E
  • Publication type Monograph
  • Year published 1973
  • Pages 500pp; illus
  • Publisher Methuen
  • Place Published London

Topics:

  • Name Taxation inc customs, excise, stamp duties, etc: imposition & impact
  • Name Marketing inc brand & product development, distribution, etc
  • Name Legislation & regulation exc h&s & competition policy
  • Name Consumption, consumerism & associated ethics

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Notes:

Reprinted 2006? Scholarly commissioned account. In two parts, the first dealing with the development of the original business, 1786-1901, and the second dealing with it as a component of the merged business, 1901-65. In both parts, 'the firm's history is placed in perspective as the author describes and analyses fluctuations in the tobacco market, changes in techniques of retailing and advertising, government and excise regulations, technical innovations and changes in consumer preference'.