The Global Cigarette. Origins and evolution of British American Tobacco, 1880-1945
Details:
- Author(s) Cox, Howard
- Publication type Monograph
- Year published 2000
- Pages 401pp; illus
- Publisher Oxford University Press
- Place Published Oxford
Topics:
- Name Multinational cos exc free standing & general trading cos
- Name Production of goods & services - methods & organisation
- Name Marketing inc brand & product development, distribution, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
Not a commissioned history but makes use of the archives of BAT. Deals with the origins and evolution of BAT to 1945, notably its very early emergence as a multinational business; its early adoption of mass production of cigarettes; and its innovating marketing systems. Includes much about both UK and USA operations but also its operations in China and India. Structured in five parts: Part 1] 'Origins' - 'A product of global potential' / 'Formation of an Anglo American alliance'; Part 2 'Pioneers of an international mass market' - 'Birth of a multinational enterprise' / 'The impact of conflict'; Part 3 'Commerce and colonialism in Asia' - 'BAT in China' / 'BAT in India'; Part 4 'International business in an unstable world' - 'Maintaining global leadership' / 'Sir Hugo's [Cunliffe-Owen] empire'; Part 5 / Conclusion - 'The global cigarette'. Appendices provide detailed statistics re balance sheet, profits, export destinations, sales by regions