Birds Eye Ltd
Other Business Names:
- Unilever Ltd
- General Mills
Locations city-town / local authority / county1974 / region-state / country:
- Walton on Thames, Surrey, Surrey, South East, England
Sectors:
-
Food & tobacco processing
Fish processing
-
Food & tobacco processing
Frozen food processing
-
Food & tobacco processing
Fruit & vegetables processing & preserving
Notes:
Bird's Eye brand traced origins to General Mills of USA who in 1929 acquired the fast freezing process rights of Clarence Birdseye. Under Unilever the brand was developed in Europe, especially for fish products and vegetables. Business sold by Unilever to Pemira, a private equity group, 2006, and continues
Publications:
- 50 Years of Change. The Bird's Eye view. Anniversary, 1938-1988 by Unknown
- Bird's Eye. The early years by Reader, William J
- Renewing Unilever. Transformation and tradition by Jones, Geoffrey
Groups:
Other Business Names:
- Unilever Ltd
- General Mills
Locations city-town / local authority / county1974 / region-state / country:
- Walton on Thames, Surrey, Surrey, South East, England
Sectors:
- Food & tobacco processing Fish processing
- Food & tobacco processing Frozen food processing
- Food & tobacco processing Fruit & vegetables processing & preserving
Notes:
Bird's Eye brand traced origins to General Mills of USA who in 1929 acquired the fast freezing process rights of Clarence Birdseye. Under Unilever the brand was developed in Europe, especially for fish products and vegetables. Business sold by Unilever to Pemira, a private equity group, 2006, and continuesPublications:
- 50 Years of Change. The Bird's Eye view. Anniversary, 1938-1988 by Unknown
- Bird's Eye. The early years by Reader, William J
- Renewing Unilever. Transformation and tradition by Jones, Geoffrey