Bird, Alfred, & Sons Ltd
Other Business Names:
- General Foods Ltd
- Maxwell House
- Bird's Baking Powder
- Bird's Custard Powder
Locations city-town / local authority / county1974 / region-state / country:
- Banbury, Oxfordshire, Oxfordshire, South East, England
- Birmingham, Birmingham, West Midlands, West Midlands, England
Sectors:
-
Food & tobacco processing
Convenience & other prepared foods production
Notes:
Traced origins to 1837 when Alfred Bird, d1879, established himself in business at Birmingham as an experimental chemist. Soon developed Bird's Baking Powder and Bird's Custard Powder and, later, other innovative food products. Promoted them through innovative brand advertising. 1867 renamed Alfred Bird & Sons. Incorporated 1900 when a major business. 1917 acquired J B Dring & Co Ltd manufacturers, inter alia, of dried peas. 1946 linked with General Foods Corp of USA to make and sell its products in UK including Maxwell House coffee and Grape Nuts breakfast cerials 1947 acquired by GFC. Early 1960s relocated to Banbury. 1967 renamed General Foods Ltd when produced a wide range of prepared foods
Publications:
- [Centenary History of Alfred Bird & Sons Ltd] by Unknown
- Food Makers. A history of General Foods Ltd by Foley, John
- General Foods in Britain by Unknown
- Working at Maxwell House by Unknown
Groups:
Other Business Names:
- General Foods Ltd
- Maxwell House
- Bird's Baking Powder
- Bird's Custard Powder
Locations city-town / local authority / county1974 / region-state / country:
- Banbury, Oxfordshire, Oxfordshire, South East, England
- Birmingham, Birmingham, West Midlands, West Midlands, England
Sectors:
- Food & tobacco processing Convenience & other prepared foods production
Notes:
Traced origins to 1837 when Alfred Bird, d1879, established himself in business at Birmingham as an experimental chemist. Soon developed Bird's Baking Powder and Bird's Custard Powder and, later, other innovative food products. Promoted them through innovative brand advertising. 1867 renamed Alfred Bird & Sons. Incorporated 1900 when a major business. 1917 acquired J B Dring & Co Ltd manufacturers, inter alia, of dried peas. 1946 linked with General Foods Corp of USA to make and sell its products in UK including Maxwell House coffee and Grape Nuts breakfast cerials 1947 acquired by GFC. Early 1960s relocated to Banbury. 1967 renamed General Foods Ltd when produced a wide range of prepared foodsPublications:
- [Centenary History of Alfred Bird & Sons Ltd] by Unknown
- Food Makers. A history of General Foods Ltd by Foley, John
- General Foods in Britain by Unknown
- Working at Maxwell House by Unknown