Chad Valley Co Ltd
Other Business Names:
- Johnson, Joseph
- Johnson Brothers
- Johnson Brothers (Harborne) Ltd
- General Mills
Locations city-town / local authority / county1974 / region-state / country:
- Wellington, Telford & Wrekin, Shropshire, West Midlands, England
Sectors:
-
Luxury / consumer goods production
Toys, games, hobby, decoration, etc, products manufacture
Notes:
Established 1860 by Joseph Johnson, d1904, as Johnson Brothers. Sometime known as Johnson Brothers (Harborne) Ltd and, by 1930s, as Chad Valley Co Ltd. Made metal, wood and cardboard toys as well as soft toys. 1938 royal warrant holders. By 1960 has seven factories. 1970s sold to General Mills of USA
Publications:
- British Toy Business. A history since 1700 by Brown, Kenneth D
- Wellington's Past. The Chad Valley Wrekin Toy Works and Noah Frost's Bakery Row by Frost, Allan
Groups:
Other Business Names:
- Johnson, Joseph
- Johnson Brothers
- Johnson Brothers (Harborne) Ltd
- General Mills
Locations city-town / local authority / county1974 / region-state / country:
- Wellington, Telford & Wrekin, Shropshire, West Midlands, England
Sectors:
- Luxury / consumer goods production Toys, games, hobby, decoration, etc, products manufacture
Notes:
Established 1860 by Joseph Johnson, d1904, as Johnson Brothers. Sometime known as Johnson Brothers (Harborne) Ltd and, by 1930s, as Chad Valley Co Ltd. Made metal, wood and cardboard toys as well as soft toys. 1938 royal warrant holders. By 1960 has seven factories. 1970s sold to General Mills of USAPublications:
- British Toy Business. A history since 1700 by Brown, Kenneth D
- Wellington's Past. The Chad Valley Wrekin Toy Works and Noah Frost's Bakery Row by Frost, Allan